How a Promotional Video Helped South Coast Fencing Showcase Their Work
South Coast Fencing is a local company specialising in high-quality fencing solutions for homes and businesses across the South Coast.
They approached Creation DMC®, a Portsmouth-based video production agency, looking to create a promotional video that would showcase their services, professionalism and attention to detail.
The goal was simple: produce a video that highlighted their craftsmanship, their team, and the scale of their projects.
'SouthCoast Fencing Team' photo by Creation DMC™
Planning the Promotional Video
To begin the project, our production team arranged a discovery meeting with South Coast Fencing to understand their goals and the message they wanted to communicate.
They wanted the video to show more than just finished fencing projects. It needed to demonstrate their expertise, highlight their range of fencing options and reflect the fact that the business is a family-founded company with humble beginnings.
'Hardwood Gate with Auto-Electrics' photo by Creation DMC™
Choosing Locations Across the South Coast
Once the concept was clear, we began scouting locations where we could film the South Coast Fencing team at work.
The aim was to capture a range of projects including:
- Residential fencing installations
- Commercial fencing work
- Custom-designed gates and fencing
After reviewing several potential sites across their catchment area, we selected three locations that would best represent the variety and quality of their work.
'In the Office' photo by Creation DMC™
Using Drone Videography to Capture the Scale of Projects
To add a dynamic element to the video, we incorporated aerial drone videography.
Drone footage allows viewers to see projects from a completely different perspective, helping to highlight the size, layout and surrounding environment of each installation.
Our drone team worked closely with South Coast Fencing to coordinate filming with their on-site work, ensuring the footage captured real activity and authentic moments.
'Aerial Videography Screen Shot' photo by Creation DMC™
Filming the Team in Action
During our site visits, we captured the South Coast Fencing team installing fencing, working with materials and interacting with clients.
These moments helped show the professionalism, attention to detail and craftsmanship that the company brings to every project.
We also recorded short interviews with members of the team to give viewers an insight into the values and experience behind the business.
'Aerial Shot' photo by Creation DMC™
Editing the Final Promotional Video
Back in the editing studio, we combined the footage with the company’s messaging and branding elements to create a polished commercial video.
The drone shots were carefully integrated throughout the video to provide visual variety and help viewers understand the scale of the projects.
The result was a professional promotional video designed for use across multiple platforms including websites, YouTube and social media.
The Result
The finished video exceeded the South Coast Fencing team’s expectations.
- It showcased their professionalism and expertise
- Highlighted the quality of their installations
- Helped strengthen their brand presence online
The video has since been shared across their social media channels and used as a marketing tool to introduce the business to new customers.
This project demonstrates how a well-planned promotional video can become a powerful marketing asset for a local business.
Why Professional Video Production Matters
Working with a professional video production team allows businesses to present their work clearly, professionally and authentically.
From planning and filming to editing and delivery, each stage of the process helps ensure the final video represents the business in the best possible way.
For companies like South Coast Fencing, video content provides a simple and engaging way to show potential customers the quality of their work.
Contact Us
Call Creation on 023 9421 7300 or email us at [email protected].